STOP PLANNING FOR FREE
Launch, Grow, and Profit from Your Wedding or Event Planning Business
Hey Rising Wedding and Event Planners!
We see you!
You love event planning and are ready to turn your hobby into a career. You’ve done the research, prepared your tools, and your website is ready for prime time. You know you can slay this and feel so motivated to plan the best celebrations for your clients.
The truth is, there’s a lot more that goes into event planning than just a keen eye for detail and killer project management skills.
You can have all the passion and planning talent in the world, but if you can’t figure out how to attract the right clients to your door, well, not to be a party pooper, but — your business is over before the band even takes the stage.
So how does someone new to the industry turn their side hustle into a thriving business?
It all starts with MAXevent Academy.
Make Your Side Hustle
The Main Event
MAXevent Academy is a transformative 6-month program crafted especially for new and aspiring event planners like you. Led by industry expert and MAXevent Founder Melissa Cossette, this virtual program is designed to help you build a solid foundation for your event planning business and set you up for future success — all while doing what you love.
“Melissa is a great asset in the event planning industry. After 20 years of planning, she now shares her knowledge and expertise so that others can be just as proficient in planning. Her ability to teach and mentor those entering the industry, as well as those already entered, is easy to understand and helps to fill in the gaps one may have when forming steps to success.”
— Charlene DeLuca
Invest in growth & accelerate your business.
Making a living from event planning takes more than just passion and creativity. MAXevent Academy equips aspiring and emerging wedding and event planners with the tools and strategies needed to attract dream clients and transform the side-hustle into a thriving business.
Here’s how MAXevent Academy can help you accelerate your growth:
✓ Attract High-Value Clients
Stop settling for budget brides and should-be-DIYers. By going beyond basic marketing tactics, you’ll learn to stop chasing leads and start securing bookings that are the perfect fit.
✓ COMMAND PREMIUM RATES
Learning how to confidently price your services and convey your value and expertise wins contracts that bring profit into your business.
✓ Create More Efficiency
By adopting time-saving systems and streamlining your workflows, you’ll free up more time to focus on high-impact activities and maximize your profit potential.
✓ Become an Industry Authority
When you identify your special sauce and craft your offers around that, you will become known for delivering truly special experiences and position yourself as a leader in your niche.
Why Choose MAXevent Academy?
Our program goes beyond event planning theory. We focus on practical skills such as offer development, marketing strategies, and sales systems to accelerate your professional growth. Our experience in the field has taught us all the vital skills, tried-and-true tricks, and lesser-known hacks that will level up the way you book, plan, and manage your events.
MAXevent Academy can help you go from passionate dreamer to full-time planner. Your enrollment in the Academy will give you not just the tools and resources, but the confidence and mindset needed to create an event-planning empire.
Here’s what you’ll learn with us:
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Own Your Niche
Nail down exactly who your ideal clients are with a deeper understanding of their specific needs and goals. Become known for delivering impactful experiences through personalized service that sets you apart as a go-to expert.
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Attract Your Dream Clients
Refine your marketing message and implement effective strategies to reach the right people right away. Stop chasing the wrong leads and attract clients who truly align with your vision.
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Craft Winning Proposals
Design compelling planning packages tailored to your ideal clients. Reflect your unique value proposition in a proposal strategy that wins you contracts and maximizes your revenue.
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Build Your Planning Toolkit
Uncover insider secrets used by event planning pros. Adopt your own time-saving hacks, craft bulletproof contingency plans, and learn insider tips for creating irresistible menus and designing flawless floor plans.
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Optimize For Success
Streamline your workflows and processes, refine client onboarding, and leverage time-saving tools and automations to create a thriving and efficient business that you’ll love.
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Create Powerful Relationships
Develop negotiation skills, set clear expectations, and deliver proactive communications, fostering strong relationships that lead to more referrals and a stream of successful events.
“Working alongside Melissa is energizing and uplifting! She asks the right questions and offers excellent mentorship to get your business going. I have been able to develop my business idea within a short time with Melissa's help. Her expertise shines through easily during our coaching sessions together and she freely shares her knowledge of vendors and tips/tricks of the trade. You will find definite value working with her in any capacity.”
— Shana Seidenberg
Academy Features
This Academy isn’t about completing coursework — it's being a part of a supportive community of like-minded peers and experienced mentors guiding you every step of the way. With practical strategies, continuous engagement, and ongoing mentoring from industry experts, you'll navigate challenges with confidence, and you’ll never do it alone.
When you enroll in MAXevent Academy, you'll receive:
A 90-minute personalized coaching session with Melissa to set your 6-month goals
Monthly group mastermind sessions to share insights and solutions
Monthly workshops and industry expert panels for all your Q&A’s
Weekly accountability check-ins to keep you focused and moving forward
Daily group engagement to keep you motivated and inspired
Open office hours for all your burning questions
Access to our private community of like-minded planners
Tailored training modules to meet your specific needs and objectives
Expert feedback on your branded event planning tools and templates
Exclusive industry networking opportunities
Wondering if MAXevent Academy is right for you?
We're dedicated to working with individuals who are serious about their event planning aspirations and ready to take decisive action towards achieving their goals.
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THE ACADEMY IS DESIGNED FOR
Ambitious women who are passionate about event planning and eager to turn it into a successful career. It's for those who dream of becoming sought-after planners and are committed to learning the skills and strategies necessary to thrive in the industry. You’ll excel in MAXevent Academy if you are ready to invest in yourself and are open to making changes for personal and professional growth.
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THE ACADEMY IS NOT FOR
Those who are unsure if they’re ready to go all-in on building a thriving wedding or event planning business. It's not for those pursuing careers in meeting planning, conference planning, or trade show planning. If you're not fully committed to turning your passion for events into a profitable business venture, MAXevent Academy may not be the right fit for you.
“Melissa is incredibly knowledgeable about all aspects of event planning. One conversation with her provided me with a treasure chest of valuable insights to incorporate into my event-based business. She is a talented business owner and creative marketer who truly understands the event space from every facet. I highly recommend working with Melissa.”
— Jackie Vecchio Fallon
Elevate with the Amplifier
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Elevate with the Amplifier ~
Amplify Your Coaching Experience
Ready to take your event planning expertise to the next level with personalized support? The Academy Amplifier is designed for planners seeking consistent guidance and reassurance throughout their coaching journey.
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Receive personalized monthly coaching sessions with Melissa tailored to your pace and goals. Go beyond general concepts to identify and seize new growth opportunities for elevating your unique event planning business.
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We’ll provide insightful feedback on your branded materials, templates, and marketing content – no limit on submissions!
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Ensure your client materials are flawless. We’ll review your proposals, event timelines, contracts, rental order (and more) so you can present your best to your clients.
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Event planning can be unpredictable. With us in your back pocket, get SOS help with any questions that come up between coaching sessions.
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As an Amplified member, you’ll receive first dibs on exclusive bonuses and an invite to our Apprenticeship program – MAXevent Mastery.
The Academy Amplifier empowers you to:
Gain confidence while mastering essential skills
Fast-track your learning while eliminating countless hours of DIY
Refine your craft while building systems and processes that will scale with you
Choose the Level of Support That Is Right for You
Join the Academy and work with us for 6 months toward achieving your business goals.
Choose monthly payments or pay once to save!
Academy
90-minute Goal-Planning Session
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Monthly Group Masterminds
Monthly Workshops and Expert Panels
Tailored Training Modules
Weekly Accountability Check-ins
Daily Group Engagement
Bi-weekly Open Office Hours
Feedback on 6 Branded Assets
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INVESTMENT: $2,250
(or 6 payments of $395 per month)
Academy with AMPLIFIER
90-minute Goal-Planning Session
+ Monthly One-on-One Coaching Sessions
Monthly Group Masterminds
Monthly Workshops and Expert Panels
Tailored Training Modules
Weekly Accountability Check-ins
Daily Group Engagement
Ongoing Direct Support
Unlimited Feedback on Branded Assets
+ Client Materials Reviews
+ Priority Invite to Mastery Program
INVESTMENT: $3,850
(or 6 payments of $675 per month)
Your future is calling – plan it now!
“Melissa is so knowledgeable and insightful when it comes to the arena of the event planning business. She was so relatable and confident in her abilities to explain various aspects of the industry. I left the call with more confidence in my abilities as an entrepreneur thanks to Melissa's help. I would highly recommend to anyone looking to get into event planning or entrepreneurship around the event industry!”
— April Danielson
Our Guarantees to You
Your Success is Our Mission
We’re committed to empowering you to launch and grow a thriving event planning business. That’s why we guarantee the effectiveness of our Academy. When you join MAXevent Academy and put in the dedicated effort, if you’re not booking more clients and earning more revenue by month 6, you'll get up to 2 bonus months of our coaching and support, completely free!
Stay on Track, Stress-Free
In the world of event planning things move fast, but mastering skills takes time. Our 6-month Academy equips you with the skills and confidence to excel. We’ll review your progress throughout the program to ensure you’re on the right track to success. At the 90-day checkpoint, if you decide the Academy isn't right for you, you can withdraw from the program free and clear.
Need A Little Time?
We know making new commitments can be scary, or maybe you’re just unsure how this will go. While you’re thinking about it, you’re invited to join us for our next 90-minute Academy Workshop at a reduced trial rate for a little taste of what’s to come. If you love it (like we know you will!), your paid workshop fee will be applied to your Academy enrollment.
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